4 Steps to Building a Great Brand


Barry Meguiar transformed the car care business by tapping into a passionate fanbase. As president of ‘Meguiar’s’ and star of Car Crazy Central, Barry breaks down his four-step process to building brand loyalty with a marketing plan that works for any entrepreneur, regardless of ad budget.

  1. Differentiate Yourself:  Develop your brand’s unique story
  2. Drive Awareness: Share your story with your target audience
  3. Build a Community: Nurture the audience that is most passionate for your brand
  4. Inspire Advocacy: Provide real solutions to earn lifetime value and loyalty

Custom content is a great way to build your brand throughout any of these four phases.  Rosta+Tann have the passion and skills to help weave your brand story through beautiful content and build a valuable audience in the process.

Watch the full interview at entrepreneur.com