Barry Meguiar transformed the car care business by tapping into a passionate fanbase. As president of ‘Meguiar’s’ and star of Car Crazy Central, Barry breaks down his four-step process to building brand loyalty with a marketing plan that works for any entrepreneur, regardless of ad budget.
- Differentiate Yourself: Develop your brand’s unique story
- Drive Awareness: Share your story with your target audience
- Build a Community: Nurture the audience that is most passionate for your brand
- Inspire Advocacy: Provide real solutions to earn lifetime value and loyalty
Custom content is a great way to build your brand throughout any of these four phases. Rosta+Tann have the passion and skills to help weave your brand story through beautiful content and build a valuable audience in the process.
Watch the full interview at entrepreneur.com